What you need to know about Responsive Websites?
4 years ago
Smartphones with ongoing Internet access changed their way to website design and at the same time directly influenced the growing expectations of internet users who want it to be quick, attractive and concise no matter the size of the device.
Smartphones and tablets considerably changed our habits of Internet browsing. Members regularly use mobile devices to browse the network. In the future, the trend will certainly intensify. In addition, the appearance of such devices, like the Apple Watch, can contribute to even greater changes in terms of obtaining information from the Internet.

What is Responsive Web Design?

Responsive Web Design (RWD) is encoding a website so that it would provide the best visual experience while being easy to navigate and read the content, regardless of device type.
Designer creating a responsive project must therefore ensure that all navigational elements, screen size, columns, text, images, audio files, video, and other user interface components would display without problems across different devices. You no longer have to spend time and money to create two sites: the "traditional" (ie. desktop-site) and mobile (ie. mobile-site) - one version of the website will be enough. Provided that it will be responsive.

Responsive Website - what is it for?

The number of mobile phone users with internet access exceeded the number of desktop computer users.. Today, not only desktops, laptops, tablets or mobiles freely connect to the network, but even consoles, e-readers, internet terminals, smartwatches can also be used for surfing the Internet. All of these devices vary in screen size that is why websites can no longer be designed with a certain number of pixels.
Using websites unsuitable for mobile devices is usually very clumsy, and sometimes even impossible. The need to continually change the page size, scroll through it in both directions to read one sentence, and what is more ridiculous size of text or images - these are some obstacles encountered on websites that have not been adjusted for mobile needs. RWD eliminates this type of inconveniences.

Advantages of Responsive Design

  • Flexibility
Responsive websites are "smooth" - the content moves freely in all screen resolutions and all devices. The site retains its functionality, usability and attractive design in all circumstances.
  • Positive user experience
Although “content is king”, User Experience is responsible for comfort and positive impression of surfing the web. Responsive Web Design provides customers with the most favorable impression no matter if they are using desktop computers, smartphones, tablets or Smart-TVs.
  • Profitability
The advantages of having a single site for different devices can also be revealed in terms of finances. Obviously, one site will be less expensive than two - both in terms of realization and subsequent maintenance. Sites created exclusively for mobile devices do not offer advanced navigation techniques for traditional websites, but they also need two separate internet addresses for a particular web.
Responsive Web Design has also an effect on better SEO indicators, because all visitors "land" in one place, regardless of whether you use a desktop, tablet or smartphone.
  • Google Friendly = User Friendly
Responsive Web Design is recommended by Google which sees this technology as best to meet users’ expectations. But this is not the only reason. RWD Pages have the same URL and HTML code regardless of the device, so that Google can more easily and effectively search, index and organize their contents.
In addition, Google prefers responsive pages because the whole content found on the page is available for users at any time and much easier to read, share, comment and so on.
  • Easy management
Having a single website is much easier to manage and conduct an SEO campaign. Full management is done from "one place".

3 most important aspects in creating an RWD version

  • At the beginning, think about mobile users. Firstly, because more and more people use mobile devices to search for information on the network. Secondly, when designing for small touchscreens you will concentrate on the most important elements of the site and the most relevant to your content, bringing them to the forefront.
  • Think in advance. At the very stage of preliminary design you should look at the site from the point of view of a potential user. What products and services are your customers usually looking for when they visit landing pages? What contact data will they need? Will customers need to fill in contact forms on your website? The first step is to focus on the optimal location of the elements most useful to users, removing all the unnecessary "obstacles" that could reduce the expected CTA.
  • Time matters. By creating a responsive version of the page you should assume that you will not use broadband, but a slower connection, 3G or 5G. Page loading time is therefore one of the most important issues when designing RWD websites.
The popularity of mobile browsers is still growing and it is very likely that internet browsing on mobile devices will take place more often than on desktops (if it has not already happened). Small screens pose new requirements to designers.. There is no place for overloaded straps with side buttons, ads, improperly placed links to social media, and at the same time you have to place exactly as much content as is expected from the user.
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