How to increase online sales?
4 years ago
Online sales is not easy while online competition almost unlimited. Fortunately, Internet offers a lot of useful tools to effectively increase your sales profit. You just need to learn how to use them effectively!

You will find out:

  • Why the product does not matter in sales?
  • What tools should be used to increase sales?
  • What do customers really expect?
High level of sales - this is the goal of both stationary and online stores. Today, more and more companies are choosing the second option. However, only starting the virtual business does not guarantee a thousand new customers. This is just the foundation! How to improve sales, and at the same time not to spend too much on promotion?

1. Sell experiences not products

Do we need another online store with designer clothes? Not necessarily. People are more often looking for experiences related to the products rather than the products themselves. Try to provide solutions which customers will not find in any other store, solve problems and offer experience, not just things.
How to do it?
  • Get to know your target group to find out what their needs are.
  • Check what your competition does not offer and what can become your strong point on the market.
  • Suggest products that will solve your customers' problems.

2. Engage your customers

Social media has become a direct place of brands making contact with potential customers. Being present in such services is, in many cases, necessary. It's also about a lot of new opportunities that should be used when communicating with customers.
How to do it?
  • Analyze major social media websites and see where most of your potential customers are registered.
  • If you have a business account on a selected social media site remember to continuously and regularly communicate with users. Publish interesting content, ask questions, encourage them to interact. Thanks to that you'll gain their commitment!
  • Remember that social media is not just Facebook. It's worth looking into other sites for potential clients.

3. Don't be afraid of cutomers' feedback

Internet users eagerly seek for product or service feedbacks online. Very often suggestions of other users have a greater impact than traditional advertising. It's worth publishing the statements and opinions of satisfied customers, show results, and thus brag about your success.
How to do it?
  • Ask and encourage your current customers to share their opinions. You'll gain valuable suggestions and increase their involvement.
  • Upload surveys on the quality of your products and customer service.

4. Decide on good content

To buy something online is not so difficult. Much more difficult is to find valuable information that will effectively help the purchasing decision process. Therefore it is important not only to provide your customers with simple solutions regarding transactions but also with attractive content. Creating interesting content is not that difficult if you are a specialist.
How to do it?
  • Develop a unique and valuable content and share it for free.
  • Use a variety of tools, eg.: blogs, infographics, reports, presentations, tutorials, webinars, videos, ebooks, etc.

5. Develop a perfect landing page

Landing page is a simple site to wich a user is directed after clicking eg. in an ad on Facebook. What is on the landing page should be the showcase of your product, so you may want to take care of what's on it.
How to do it?
  • On the product page show all the major advantages of the offer which may convince the customer to buy it.
  • Put in a visible place the calling button, ie. call-to-action (CTA).
  • Integrate Landing Page with the analytical tools to keep a check on the results of the campaign.

6. Take care of effective copywriting

Although surfers are more willing to watch pictures and videos on the internet, catchy headlines and compelling descriptions draw our attention. Texts may have enormous power and get stuck in the memory for a very long time. Good copywriting is one of the key elements of effective online sales.
How to do it?
  • Try to keep the content associated with a given brand.
  • Decide on short but accurate descriptions.
  • Content on sales websites are like sellers' voices in traditional stores. It does not matter what they say but how they do it. Decide on useful content that is attractive at the same time.

7. Take advantage of the potential of e-mail marketing

You should use all means of communication with customers. Except the mentioned social networking sites, you should also decide on your e-mail marketing. This is one of the most effective ways of building lasting relationships with customers while increasing sales.
How to do it?
  • Create mailing list and efficiently expand new subscribers database.
  • Inform your clients about all the news, promotions, or provide them with valuable content.
  • Personalize your messages to make your customers feel special.
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