How to create Google-friendly websites?
3 years ago
The indexation and high ranking in the Google search engine, used by 96% of Internet users in Poland, is the basic aim of any website.
Web indexing and high position in Google search ranking are not accidental. There are a number of visual, technical as well as quality guidelines that should be taken into consideration at the very early stage of creating a website.

Here are some helpful tips to help your website appear in users’ search results. Moreover, you’ll also learn how illegal activities may lead to a site being entierely removed from the Google’s index.

Valuable content on the website

Websites on which users find exactly what they are looking for at any given time are the most valued by Google. You should create high quality content, whereas your attention should be focused particularly on the home page; this is the first thing which catches visitors’ eye and hopefully it’s not the last thing that they see on your website. First of all, a homepage should be transparent, it should also contain the most useful information and have a simple navigation which can provide a clear, simple path to all subpages from anywhere on the website.
You should also consider what keywords people type to find your site, and then include them in the content.

You need to remember that words relevant to your site such as names, content and links should be presented as plain text, not in the form of images. Google's crawlers don’t recognize text contained in graphics. If you need to apply graphics in textual content, use ALT attributes containing some of the key words. What is more, when your site has been already set up, make sure that all the TITLE elements and ALT attributes are descriptive and accurate

Tips for visual aspects and the navigation of a website

An easy navigation is the basis for Google search-friendly websites. A clear, legible interface that lets users quickly find the exact information they need.

Build your website with a logical link structure. Every page should be reachable from at least one static text link. At the same time, the individual subpages cannot contain an abnormally large amount of links. All links on the website must work properly, if any problems arise, you need to improve your HTML.

It’s recommended to provide users with maps page with links to the main pages. If there’re too many links, it’s appropriate to arrange them in a proper way.

It’s worthwhile to remember that search engine spiders don’t crawl dynamic pages (with characteristic mark "?" in the URL) equally well as they crawl static websites.

Provide high-quality content on your page

You should remember that website’s users and their expectations are always a priority for Google.That’s why, Google-friendly websites are always created for the benefit of their users. It’s worthwhile to take actions which actually can help visitors of your website.

You should think about what really makes your website unique and valuable. Design it to attract visitors and entice Google’s crawlers to link to your site. 

Incoming links on pages

Incoming links are very important for Google crawlers. Each shared link that leads to your website is interpreted as a significant and important. The more inbound links, the better for you. And here, even social media can play a significant role, where users are willing to share content, using important URL from the perspective of Google crawlers.

However, it should be noted here that Google’s algorithms can distinguish natural links from unnatural links which are used for artificial positioning of a website. Natural links develop spontaneously when the content on the website is valuablel for its users so they share them publicly with other people. Unnatural links are placed on websites specifically to make your site more popular to search engines.

You should bear in mind that only natural links are valuable for the indexing and ranking of your site.

Technical tips

First of all, you need to create a mobile-friendly website that easily displays both on deskopt computers and other moble devices such as smartphones and tablets.

Secondly, you should only use verified content management systems that cooperate with Google and are indexed by the search engine.

Another crucial aspect is the loading time of your website. Obviously, the faster the page loads, the better. It’s important to make sure that each subpage loads quickly, so it’ill satisfy users of your website as well as Google search engine.

Moreover, try to allow Google to index all content of your website. With the help of HTML code, Google’s indexing system can render content such as images, SCC files and JavaScript. You should allow Google crawlers to index your website without session ID or URL parameters that track their path on the page. Although different tracking techniques are useful in analyzing user behaviour but they also can cause that your website won’t be completely indexed.

Things to avoid

You should definitely avoid the automatically generated content, don’t fill your website with too many keywords and don’t attempt to “cloak” pages. A website should not consist of factitious content (e.g. copied from some other site), however it also cannot be deprived of content completely. What’s more, hidden content and links or participation of exchange link system can have a negative effect on your website.

You need to take a cautious approach to search engine optimization serives. No company can guarantee that your website will have a high position in search results. This process requires time, professional approach and actions which are compatible with Google’s guidelines. Therefore, be careful while chosing a consulting firm to improve your website’s flow. If your website is affiliated with any deceptive tactics, it could be banned from Google’s index.
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