7 features of a professional logo
5 years ago
It is the most important brand identity, the basic symbol of the company. It allows you to stand out from the competition. It should contain a hidden message that will influence client's subconsciousness. Logo. What should it be like to be noticed?

You will find out:

  • What does make a professional logo stand out?
  • What to remember when designing a logo?
  • Where to find inspiration?
Interesting logo is one of the most important marketing tools. Brands are selected by customers on the basis of perceived, not real, value (branding). Therefore, well designed logo can be a decisive factor in consumer decision-making processes. What traits does a logo need to have to attract customers' attention?

1. Awe at first sight

 A good logo should attract attention at first sight. One impulse, sometimes a small detail determines our remembering without much effort. Remember the computer giant - Apple logo? It was enough to gently bite an apple for everyone to associate the brand with this feature.

2. Aesthetics is relevant

Sounds like a cliché but a good logo must be simply pretty. On a nice logo you look with pleasure, and thus it stays in our mind longer and brings positive associations.

3. Always visible and legible

At the stage of designing, we should take into account that in the future we will use logo in many different ways. Probably it will appear on our website, business cards, advertising brochures, brand's stationery, posters, billboards etc. So it has to be clear and visible in all circumstances.

4. Positive associations are essential

The logo should be fine mate. This depends on both: shape and colours. If our logo brings about positive associations, recipients will perceive the entire company better before even knowing it closer.

5. Except the form, content also matters

Not only look, but also the content of our logo is crucial. Information hidden in a small symbol is often the first message that goes to your potential customers.

6. Easy to remember

Being easy to bear in mind is one of the most important features of a good logo. Of course, this trait is influenced by many factors, but it is one of the most important features that helps to succeed. Sometimes simple symbols become the main motif for the identification of the company. Just look at brands such as McDonalds, Nike, Mercedes, to see that the simpler the logo, the easier it is to remember.

7. Logo = Brand

Logo identifies the brand in the minds of consumers. For obvious reasons, you can not change it too often. Good image requires suitable preparation and a coherent strategy. Logo will be with the company for many years, which is why at the stage of designing, you should think of its timelessness.
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