5 main principles of a useful website
4 years ago
Website designed according to the key principles of web usability is primarily a higher conversion. Even the most aesthetic and original design will be of no help if our service will be illogical and unintuitive for users.

You will find out

  • Why the simpler the better?
  • What is User Experience?
  • When should creativity be limited?
Creating a website or mobile application, you should always have in mind the ultimate user. All functionality should be designed in an intuitive way for the user to take advantage of without any special knowledge or additional training.

1. Keep it simple

Users expect primarily simplicity and clarity. Only half a second is enough for visitors to decide whether to stay on the page or change it to a different website. What matters is the visual layer and at the same time the maximum ease of movement within the site and findingnecessary information. Even if a user enters our site for the first time, he should feel at ease. It is determined, among others, by simplified navigation.

2. Quickly reach the goal

Users visit your site for a reason. Their main aim is to obtain information about products, services, or contact details. Anything that can be useful for visitors should be placed in the most obvious places. Internet users have little time and even less patience, so if they do not receive the necessary information immediately, they will probably instantly change the website.

3. Scanning instead of reading

Most people visiting your website do not read but scan the text. In practice, it is necessary to adapt the content to the needs and expectations of visitors of the site, because in this way you can be sure that most important information will be noticed.
While preparing the content you need to focus on the most important messages given in a concise and attractive way. At the same time, diversified ways of conveying information is worth considering, for example infographics.

4.  Usability and experience

More and more professionally designed websites focus not only on informational message, but also on attractive combination of text, graphics and interactive elements to provide customers with emotional experiences. UX (User Experience) determines the success of the modern web and mobile solutions as well as their usability.
More and more interfaces of mobile applications and websites include visual effects, which are designed to evoke positive emotions, and thus effectively stand out from the competition.

5. Usability more important than creativity?

When designing a useful page you should be wary of all too innovative and original solutions. Users are very reluctant to any unfamiliar 'peculiarities'. In general, most major interfaces should be known and obvious. Logo is to be located in the upper left corner, login panel on the right. No unnecessary amenities should be introduced which could adversely influence the reception of the website. Usability and creativity have to balance in this case.

What else is important?

  • Usability and visual attractiveness of the website have an influence on the positive perception by users, which in turn increases the interest of the offer presented.
  • A professionally designed website will trigger satisfaction from quick access to the information and the ease of movement within it, which will increase the likelihood of a re-visit.
  • Customer satisfied with the appearance of your website will spend more time on it, so he has the opportunity to get to know the offer better and remember your brand.
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